Making use of the Total Market Approach combined with evidence-based research to spearhead successful social marketing for health commodities and services. We have 12 socially marketed health products in addition to 3 USAID supported ones. This is in UHMG’s deliberate plan to increase access and utilization to quality RMNCH services as well as contribute to Uganda’s achievement of the Millennium Development Goals 4, 5 & 6.
UHMG strives to supply quality health products that are affordable and accessible. The products are distributed at subsidized prices to a segment of the low income members of the population. We have nine socially marketed products.
Our health care services are essentially delivered through the Good Life Clinics (private partner clinics), Uganda’s first ever social franchise established by UHMG. These are intended to increase Ugandans’ access to comprehensive health services. Our effective health services delivery is highly attributable to our capacity building efforts.
To develop effective Behavioural Change Communication, we rely on a customer-driven health marketing approach. Informed by innovative research, we have developed and executed award-winning campaigns that have triggered appropriate behavioural change among the different targeted groups of the population.
STRATEGIC HEALTH COMMUNICATION / BCC
To realize our dream of providing a good life to all Ugandans through increased access to health care products and services, UHMG’s robust and reliable Supply Chain Management system has stood the test of time in reducing stock-outs of health products among health facilities thereby making this dream achievable.