This is a major advocacy campaign – almost an activist campaign. The objective is to convince and recruit young men and women to become activists because it is their “right” to be able to live a good life. And to live a good life in this context means that they have the “right” to have small families; or be a member of a small family. By having or being a member of a small family, they will be able to have a good education, can go on to be trained for better jobs, have more money for food on the table, will be able to ensure the quality of life for their children, will see a better and stronger Uganda, etc. There are many reasons that can be tested and developed.
The concept is to develop a movement: a group of Good Life activists who can be mobilized to stand up for a Good Life (small families). They can advocate to tribal leaders, religious leaders, politicians, parents, community members, and the media. They can talk within communities but also in Parliament and even to the first family. They can get on talk shows on radio and TV and can be featured in newspapers and magazines. This movement needs to be loud and bold to get attention and at times may seem rebellious – an appeal to the rebel nature of youth. There is even a possibility of involving secondary school students through partnering with organizations that work in that area.
Campaign Objectives
• Create a supportive environment for family planning services to increasingly fulfill unmet need.
• In addition, increase unmet need (more families desiring a smaller family size.)
Intended Audience
Young adults – people between the ages of 18 and 29. They are more receptive to change and can help to influence older adults as well.
Secondary Audience: Parents, Teachers, Peers, Religious Leaders, Community Leaders, Policymakers, and the Media.
