The ANC campaign was designed with intent to ensure expectant mothers receive early antenatal care. This means that as soon the expectant mother discovers she is pregnant, she should plan to go for early Antenatal Care. The hidden objective is to ensure mothers can test for HIV and prevent their children from catching the virus if HIV positive. The ANC Campaign was launched in the south western part of Uganda under the Star SW program, a USAID funded project run by a consortium of partners.
28 Interpersonal Communication activations have been conducted using the Four Tent Model. 5 radio stations are running messages urging the population in the western region to seek antenatal care services as early as possible. These include Radio West, Muhavura FM, Bushenyi FM, Radio Rukungiri and Bushyenyi FM. Plans are underway to air messages via the community radio stations as well. 10 ANC radio talk shows have been held since the start of September 2011. 20 bill boards have been erected in the region with 2 different concepts each targeting both males and females. 4000 posters have been distributed to the District Health Educators of the 13 project districts to support the ANC campaign. These have been pinned up at the various PMTCT facilities.
