First Lady launches campaign for an HIV free generation in Uganda - 22 March 2013.

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​​UHMG's approach to addresses HIV/AIDS

Our work targets two crucial categories; prevention and palliative care. UHMG focuses on increasing risk  perception, self efficacy, HIV testing, preventive behaviors especially with the Most at Risk Populations (MARPS) including mobile workers like truckers, boda-boda cyclists, fisher folks, uniformed personnel, commercial sex workers and their partners, and persons in stable unions.

Additional support is offered on practical methods of care and treatment for Persons Living with HIV/AIDS (PLHAs). UHMG promotes a comprehensive care package that includes safe water and hygiene (use of chlorine based water treatment tablets Aquasafe), long lasting insecticide treated mosquito nets (LLINs) to prevent malaria, condom use and Cotramox (cotramoxazole) the recommended antimicrobial to prevent opportunistic infections.

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One Love campaign

​Uganda Health Marketing Group (UHMG) launched a multi-pronged campaign seeking to discourage multiple partners and encourage folks to get off sexual networks. The overall objective of the One Love Campaign is to increase serial monogamy among the target population by 5%.

With a mix of radio, outdoor, press ads, experiential teams, forum theater and television commercials, the campaign seeks to warn the public about "side-dishes" in relationships because of the increased prevalence of HIV amongst couples.The fidelity campaign has been stretched further to incorporate social networks like Facebook, Youtube and  Twitter. The essence of this, is to create debate, questions, share experiences and solutions about sexual networks on social forums like this while maintaining the core virtue of living a good life. Read more>>

30,000 babies in Uganda are at risk of acquiring HIV from their mothers if no interventions are put in place. In addition, 10,000 babies will die if they have no access to quality life saving drugs and interventions. According to the Ministry of Health mother to child transmission of HIV accounts for 16,000 to 26,000 of the 145,000 new infections in Uganda each year. So grave is the burden of HIV among children in Uganda that on Friday March 22, 2013, the First Lady Mrs. Janet Kataaha Museveni launched a national campaign to eliminate Mother to Child Transmission (eMTCT) in Uganda at the Itojo Hospital grounds in Ntugamo District. Read more>>

The First Lady & other dignitaries tour the tents

Boda boda campaign

​UHMG’s HIV/AIDS program officially launched the Boda-Boda “Get ready to roll” campaign in the West-Nile districts of Nebbi, Arua, Koboko and Moyo where a total of 104 master trainers and peer educators were graduated after receiving HIV prevention training. The training built their capacity in behavioral change communication using IPC approaches with focus on partner reduction, correct and persistent use of condoms as well as demand generation and referral for HCT (HIV counseling and testing), Medical Male Circumcision (MMC), Sexually Transmitted infections (STI) management. The graduates received certificates of recognition, crash helmets and reflector jackets all branded with ‘I am Protected are you?’ The idea is to have them protect their lives from both HIV/AIDS as well as road accidents. They will be moving billboards for protection and condom use throughout targeted major towns in Uganda. Read more>>

Female Condom Campaign

Uganda Health Marketing Group with support from United Nations Population Fund is currently running a condom campaign dubbed “If it is not on, it is not safe” and “If it is not in, it is not safe” to increase utilization of male and female condoms among young people aged 18 to 34 years.

The communications campaign that started in December 2012 is using both mass media and interpersonal communication approaches to emphasize the dual protection role of condoms. Condoms are the only contraceptive method that can protect a person from both Sexually Transmitted Infections and unplanned pregnancies.  


Click here to download the Female Condom brochure.